“Sponsored: This Guy Needs Gloves” is a phrase commonly seen in online advertisements that promote the sale of gloves or other protective gear. The ad usually features a picture or video of a person performing a task that requires gloves, but is doing it barehanded, implying that the person “needs gloves.” The ad is designed to catch the attention of potential customers and persuade them to buy gloves from the advertiser. This type of advertising is commonly used in e-commerce and is a form of sponsored content or native advertising, where the content is designed to blend in with the surrounding editorial content of the website.